Word: happyologists
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Dates: during 1979-1979
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...detachment and method in analyzing data, to collect it they have had no convenient choice but to adopt the time-tested techniques of public opinion polling. Subjects are asked merely to declare their degree of happiness, not define it. Even Pollster Louis Harris turns up as an unlikely temporary happyologist, reporting for this month's Playboy that while 49% of American men rank sexual satisfaction as "very important" to happiness, 84% give that same crucial weight to family life...
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