Word: harcourt
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...Harcourt, Brace & Co., one of the largest publishers of high school texts with sales of $17 million, announced plans to merge with World Book Co. of Tarrytown, N.Y., which publishes elementary school texts (1959 sales: $10 million...
...publishers' faces-and I've never seen a publisher yet that could resist a certified check." Ran dom House could not resist, put some 222,060 shares of its stock on sale last October for 11¼. It was eagerly snapped up, now sells for about $31. Harcourt, Brace stock first went on the market last summer at 23½, is selling at about 27. The stock of Scott, Foresman and Co., biggest publisher of elementary school texts, goes on sale this fall, and Boston's venerable Ginn & Co. is making discreet overtures in the same direction...
Ph.D. Agents. Textbooks are not only the publisher's best sellers, they are his longest sellers. Though it takes from three to ten years to prepare a good textbook, once it wins educators' approval it sells for years with only periodic revisions. Last year 94.7% of Harcourt, Brace's school text sales and 80.3% of its college sales were from its backlist...
...unusually backward-has meant a proliferation of textbooks on the same subject at different levels. Holt now has four college freshman mathematics texts replacing what was once a single staple freshman algebra. From teaching electronic computers what to do man is learning new ways to teach himself: Doubleday and Harcourt this year published textbooks utilizing novel computer techniques to teach children subjects such as English...
...readymade market in textbooks in the decade ahead, U.S. publishers are hard at work trying to anticipate the next step in education. They are keeping a wary eye on teaching machines, now in the testing stage. Harcourt, Brace spent $60,000 building their own, but junked it. Explains Harcourt President William Jovanovich: "We decided it wasn't our field, but we felt we ought to give it a try." If teaching machines are perfected and catch on, the chances are good the publishing industry will soon be selling them too-or putting out books to teach teachers...