Word: hardart
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...million households for its Cable Value Network. Last month a powerful trio of companies formed a joint venture to put a program called ValueTelevision directly on broadcast airwaves. The participants: a chain of independent stations (Fox Television), a Hollywood production company (Lorimar-Telepictures) and a direct-mail giant (Horn & Hardart, owner of Hanover House). To meet the new challenges, HSN is in the process of branching out from cable to broadcasting by acquiring 14 UHF television stations...
Those were also the early days of live television, which I loved, especially Horn and Hardart's Children's Hour. I longed to be one of the show's talented kids who tap-danced and sang. Of course, that was so far from where I was then. Being paralyzed, I had to night-crawl on my bedroom floor just to change the channel; there was no such thing as remote control...
...From the outside it looks like a Pepsi-Cola bottling factory. From the inside it looks like Horn & Hardart's automat. But it's pretty as a picture and it works like a charm...
...final jingle of change through the slot above the lion-head spout served a cup of coffee for eternity. Last week Horn & Hardart closed the nation's last surviving Automat, on New York City's 42nd Street, two blocks east of Grand Central station. First opened in 1912, the cafeterias served 400,000 customers a day at their peak in the early 1950s. Famous actresses, well-heeled businessmen and just plain folks plunked their coins into glass-and-chrome dispensers to feast on such fare as Boston baked beans, macaroni and cheese and coconut-custard...
...weaned on fast-food outlets didn't see the point of all the fancy fixtures and the diverse menu. Nor did the upscale power lunchers have any use for the Automats' simple fare. "Those who've become successful stopped coming," says Michael Sherman, an executive vice president at Horn & Hardart, which is now concentrating on direct-mail catalogs. "They've been calling to ask why it's closing. I ask them, 'When was the last time you were there...