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...week salary as a factory worker. In desperation, he took a job as a janitor in the aptly named Bright Hope Baptist Church of North Philadelphia. The pastor, it happened, had some wealthy acquaintances. Through his intercession, a syndicate called Cloverlay Inc., headed by F. Bruce Baldwin, a Horn & Hardart executive, was set up to finance Joe's professional boxing career...

Author: /time Magazine | Title: Sport: Bull v. Butterfly: A Clash of Champions | 3/8/1971 | See Source »

...into over time!"). His great contribution to musicology is the "discovery" of P.D.Q. Bach (1807-1742)?, the last and oddest of Johann Sebastian's 20-odd offspring. As countless amused concertgoers and record buyers know, P.D.Q. is the perpetrator of such neglected works as Concerto for Horn and Hardart, Pervertimento for Bagpipes, Bicycle and Balloons, and the oratorio The Seasonings ("Bide thy thyme, now thy subscription's through...

Author: /time Magazine | Title: Composers: Spike for Highbrows | 5/31/1968 | See Source »

...Madison Avenue speculation is that Ally will drop the ever familiar "Let Hertz put you in the driver's seat" theme. Some of his cur rent campaigns have clearly been influenced by soft-selling Doyle Dane Bernbach, which developed Avis' underdog* theme. Among Ally clients are Horn & Hardart ("no frills"), Tensor Lamp ("little me") and Volvo ("small but tough"). Ally, however, insists that he is an adherent of no particular school: "I intend to anticipate the next cycle and be a forerunner as Doyle Dane has been most recently...

Author: /time Magazine | Title: Advertising: The Bite Behind | 7/15/1966 | See Source »

...audience in Manhattan's Philharmonic Hall was select - largely musicians, musicologists, music teachers and students. They were gathered to hear the neglected music of P.D.Q. Bach, the least-known offspring of Johann Sebastian. The opening Concerto for Horn and Hardart got off to a lively start when blaaaaaaat! It was Soloist Peter Schickele blowing on a duck caller attached to the "concert grand Hard-art," a four-wheel, coin-operated contraption that looked like a junkyard reject. As the music went sailing off in directions unknown, Schickele merrily blasted away on a kazoo, ocarina, bike horns, buzzers and doorbells...

Author: /time Magazine | Title: Concerts: Properly Neglected | 1/7/1966 | See Source »

...ballet dancers are getting only $50 a week in the U.S., plus rooms and one free meal a day at the Hotel Governor Clinton. They cannot afford to eat in the better restaurants, and they apparently prefer not to eat in people's restaurants, such as Horn & Hardart's. Most buy groceries and eat cold suppers in their hotel rooms after the evening performance...

Author: /time Magazine | Title: Ballet: On the Town | 9/28/1962 | See Source »

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