Word: hardback
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...seems to be working. When well known Indian business scion Nandan Nilekani's first book hit the shelves this year, Penguin sold over 60,000 hardbacks - a total that raised expectations for best-sellers in the country. A decade ago, the company wouldn't have dreamed of printing more than 7,000 copies, says Padmanabhan. When the fourth book in the "Harry Potter" series was released in 2001, Penguin sold 30,000 copies. That was a good haul, but still small in comparison to the U.S., which sold 3.8 million copies, and the U.K., which sold another million...
Though HU Press’ fiscal projections for this annual term are optimistic, the question of the viability and accessibility of printed media still lingers, especially when publishers’ outputs are in the form of expensive hardcover copies. “Hardback books are really expensive these days, especially with university and scholarly presses having a hard time meeting their margin,” Gruesz says. “I’ve personally been buying fewer scholarly books for my collection because even the paperback editions are $30-plus, so it’s a bigger question about...
...incandescent wisdom-auras can’t be photographed. They can only be basked in. HOT, FLAT, AND CROWDED: WHY WE NEED A GREEN REVOLUTION—AND HOW IT CAN RENEW AMERICA by Thomas L. Friedman The painting that stretches across the top and bottom thirds of this hardback is the middle panel of “The Garden of Earthly Delights,” a 16th-century triptych by Hieronymous Bosch. The painting depicts, among many other things, naked people and imaginary creatures fiddling around with one another’s orifices. Art historians agree that these fanciful...
...most popular course in the spring semester of 2006—claims to possess the knowledge necessary to live a happier, more fulfilling life. But unlike many other self-help books, "Happier" does not claim to have a quick fix, instead making a more realistic promise: by using the hardback as a workbook, one may develop the habits and attitudes that lead to happiness...
...from France in 1953. Building Cambodia documents the tragically short-lived style that resulted in a spate of striking buildings until its demise amid civil war and genocide not two decades later. Taking seven years of research to complete, and packed with rare photographs and illustrations, the 334-page hardback pays tribute to this remarkable cultural interlude when King Norodom Sihanouk abdicated the throne to personally oversee a 17-year construction boom. Implausible as it may seem amid today's frenetic construction of soulless apartment blocks and shopping centers, Phnom Penh was dubbed the "belle of Southeast Asia...