Word: hardbacks
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...experiment of issuing MacDonald in hardback (The Turquoise Lament) is not progress. Few artifacts are as needless as hardback crime stories. Still, those who lose a day from their lives whenever a new McGee mystery appears will no doubt continue to do so. (The McGee series has sold more than 14 million paperback volumes, and MacDonald's income has been estimated at $100,000 a year.) To understand why, consider the portrait on the covers of the new novels. Each cover shows a view of the formidable McGee, leathery, curly-haired and, say, a rugged...
...definitely have extra-literary dimensions. They are also packaging and merchandising problems. Our Gang, which began with ten pages of devastatingly accurate satire of Nixonian newspeak, quickly slid into labored collegiate humor. Grossly padded-including too many blank end papers and repetitive title pages-the book became a $5.95 hardback steppingstone to a profitable publishing venture. Ditto The Breast, whose 78 pages scarcely filled a training...
...weed, magic mushrooms, peyote. The Teachings has sold more than 300,000 copies in paperback and is currently selling at a rate of 16,000 copies a week. But Castaneda's books are not drug propaganda, and now the middle-class middlebrows have taken him up. Ixtlan is a hardback bestseller, and its paperback sales, according to Castaneda's agent Ned Brown, will make its author a millionaire...
...continuing paperback revolution in children's books is doing wonders for parents, schools and libraries that have grown numb over the cost ($4.95 and up) of any hardback books for the young. Led by Dell and Viking, more and more publishers lately have been bringing out durable, attractive and low-priced paper editions of children's classics, new and old. Among the greats, near greats and notables now available...
...medium in the world, called it "ickypoo"). How Jonathan rose slowly on its own merits or demerits, over 18 months, finding an audience?at first mainly youthful denizens of the ever hip West Coast. And then POW!?how in 1972 Jonathan sold over a million copies, breaking all hardback book records since Gone With the Wind...