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...biological concept of marketing: "Since about 1990, there have been two bloodless but momentous revolutions in human affairs: the collapse of Communism in politics, and the rise of signaling theory in biology. Both depended on the same insight: individuals work hard mostly because they want to show off to others, not for the good of the group. This tendency holds true in both organic evolution and human economics ... We've known since Darwin that animals are basically machines for survival and reproduction; now we also know that animals achieve much of their survival and reproductive success through self-advertisement, self...

Author: /time Magazine | Title: Sex Sells. Here's Why We Buy | 5/21/2009 | See Source »

...groundbreaking. In fact, some seem downright antiquated: Men buy Porsches to project power, women use eyeliner to look pretty, and everyone seeks attention without realizing they're going about it all wrong. But if Miller's ideas don't quite hit the mark, don't blame him. "Consumerism is hard to describe when it's the ocean and we're the plankton," he argues in his defense...

Author: /time Magazine | Title: Sex Sells. Here's Why We Buy | 5/21/2009 | See Source »

Most paleontologists will roll their eyes at that sort of overhyped nonsense, especially given that there's real science lurking underneath. After wading through the false advertising, though, most people might have a hard time finding...

Author: /time Magazine | Title: Ida: Humankind's Earliest Ancestor! (Not Really) | 5/21/2009 | See Source »

Ever since the release of the Pentagon Papers, which detailed America’s extensive involvement in the Vietnam War, including the controversial decision to bomb then-neutral Cambodia and Laos, the American people have learned the hard way that there is often a massive credibility gap between what Washington tells them and the realities on the ground. The Bush administration’s refusal to be honest about what happened at Guantánamo Bay and Abu Ghraib not only hurt its credibility at home but also inspired much hatred, indignity, and anti-Americanism abroad. If the Obama administration...

Author: By The Crimson Staff | Title: A Disappointing Decision | 5/21/2009 | See Source »

...shouldn't be too hard to find a middle ground, theoretically. The soldier and lawyer arguments are being made, in this case, by unappealing extremists. The lawyers, led by the American Civil Liberties Union (ACLU), believe that the detainees should be treated, more or less, under the civil-justice system as described by Article III of the Constitution. The soldiers, misled by former Vice President Dick Cheney, believe that in a time of war, the President has unlimited ability to set the rules necessary to protect the nation. "They're both wrong," says Senator Lindsey Graham, a lawyer-soldier...

Author: /time Magazine | Title: A Middle Ground on Enemy Combatants | 5/21/2009 | See Source »

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