Word: hardener
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...turning point came in 1956, when Benton brought into Great Books the salesman-stocky, bespectacled Kenneth M. Harden, a veteran of 37 years of encyclopedia selling. At the time he took over as national sales manager, recalls Harden, Great Books executives "felt there was a 2% cream on top of our society who were Great Books prospects-the eggheads." Countered Harden: "Let's go after the mass market-the butcher, the baker, the candlestick maker...
Cigarette smokers, it is clear, do not panic easily. They are an emancipated lot, whose moral callous began to harden about the time they first took up the civilized comforts and were warned that smoking stunts the growth. In recent years, it's been easy for confirmed smokers to ignore mounting evidence indicating that cigarettes and cancer are closely related...
...very easy to let social pathos of this kind slip into the maudlin, nor is it difficult to err the other way and harden a story to the point where it no longer engages sympathy at all (for example, The Four Hundred Blows. De Sica chooses the middle way, recording scenes that smack so authentically of life that the viewer often feels as though he were intruding. The actors, who are really non-actors chosen because they had no previous experience, respond to each crisis with simplicity, and without stagy affection. They are what they are: normal, undevious people...
...knack for sketching a problem in broad perspective, and a talent for hammering out explicit courses of action. Last week he attended the meeting of the National Security Council, took part in the intensive, two-hour session with Kennedy in the White House where plans for Berlin began to harden. From time to time, he sat in on the President's talks with official visitors. He made himself available to the White House team on problems far removed from the military. Over and over again, Kennedy staffers were heard to say: "Let's go ask Taylor about this...
...stands up to Mauler, is a parody figure mostly modeled on Shaw's Major Barbara-a Salvation Army-type lassie who belongs to an evangelical group called "The Black Straw Hats." She tries to soften Mauler's heart toward the workers' plight, while he tries to harden her mind toward the workers' wickedness. In the end, starved and dying, she proclaims that only violence will improve the world...