Word: hardes
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Dates: during 1950-1959
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...them are auto bigamists; they sell a Big Three car as well as the Rambler, will probably carry the Big Three's line of small cars (though only Chevrolet, Ford and Plymouth dealers, of which Rambler has practically none, are expected to). Romney hopes that his hard core of 2,800 dealers will stick with Rambler. During the industry's 1958 slump, Rambler saved many of them; last year they made a 2.8% profit on their total sales v. .2% for the average U.S. dealer. Another reason for holding on: Rambler has a current resale price advantage...
...Ghost. Never has Detroit seen an auto executive like Romney. In an industry noted for hard drinking and tough talk, Romney does not drink (not even tea or coffee), or smoke or swear. He is the president (i.e., bishop) of the Detroit stake of twelve Mormon churches, was the leader in building a new $750,000 Mormon tabernacle in suburban Bloomfield Hills. He gives 10% of his $100,000 salary, and sometimes more, to the church. He reserves his Sundays exclusively for church activities, often travels to other Mormon churches to set up conferences or deliver sermons...
...expects that the market for small foreign cars will disappear, but most automakers estimate that it will grow no bigger. In fact, it may shrink. One indication is that foreign cars are no longer as hard to get as they once were, and order backlogs have dwindled. The Big Three's compact cars will also be competing against their own imports...
...there is little doubt that the big car's medium-priced lines will be hard hit by the approaching battle of the compact cars. Their sales, which were 37% of all sales only four years ago, last week were down to 25%-and still slipping. Most experts expect the new compact cars to occupy the spot once held by the Ford, Chevy and Plymouth before they got big enough to push out the medium-priced cars...
...colonial heroes who have their feet firmly planted in the muck of local tradition and their heads lifted to the sweet smell of Western excess. But where such literary antecedents as E.M. Forster's Dr. Aziz and Evelyn Waugh's Emperor Seth burned with a hard heathen shame, Ganesh shoulders the white-collar burden with the happy ease of a born...