Word: hardes
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Dates: during 1950-1959
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...mention his own self-respect, if he did not go back and let it out. But the boss was in such a flap about the job that Eddie was afraid to take the day off and make the trip. In the end Eddie had to make the hard old choice between position and principle, between making a living and making a life. And so at last the rabbit got out of the trap...
...advertising calendars and novelties. Last week Yvette Ward got the chance to use her woman's talent for refurbishing on an even grander scale. A week after the death of her husband, B. & B.'s President Charles A. Ward, she moved into his place as president. Hardly had she slipped her trim, horsewoman's figure (124 Ibs.) behind her husband's curved desk than she let everyone know that she meant to be no figurehead, but a hard-headed boss...
...there is a hard core of national brands that the private labels have never been able to copy successfully. These include Campbell's soups, Heinz's Ketchup, Gerber and Beech-Nut baby foods, Betty Crocker and Pillsbury cake mixes, Kellogg and Post cereals, General Foods' JellO, and Hellmann's mayonnaise. Explains Pillsbury Co. Vice President James Rankin: "Where much research, refinement and technology are needed, the private brands lag behind. Because we keep up quality and are always sure of enough research on new products and enough advertising to tell the public about them, we have...
Said one middle-aged steelworker: "We're riot too hard to satisfy. We want a house for our family, a couple of drinks from time to time, and a couple or three weeks a year to go fishing-a chance to get our lungs cleaned...
...water, she knows, helps the smoker extract that last bit of nourishment from a reefer). But Lu Ann is a little weak in geography. "Now Man," she says, "you aint gassin me you really got an ocean you can get to on the subway?" Duke Custis, a knife-scarred hard case at 14, knows well enough where the Atlantic is, even has a vague notion that Europe lies somewhere beyond Coney Island. But the boy's world is the three-or-four-street patch of roach-rich jungle ruled by his gang-the Royal Crocadiles, of whom...