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Word: hardness (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...began to enjoy soccer: in his final year, he captained Cheam's team and led it to a record of sorts?four goals for Cheam, 82 for the opponents. The school paper summed up that unhappy season by noting: "At half, Prince Charles seldom drove himself as hard as his ability and position demanded." There were critics of his rugby style as well. In one pileup, a voice from the heap underneath Charles was heard imploring: "Oh, get off me, Fatty!" Academically, he was an average student, and in 1962 it was time to follow Prince Philip's path once...

Author: /time Magazine | Title: World: BRITAIN'S PRINCE CHARLES: THE APPRENTICE KING | 6/27/1969 | See Source »

...student-labor details (Charles, more often than not at first, drew the garbage detail), and plenty of toughening outdoor sports. The Prince was not cosseted. One of his teachers made a point of referring to him as "Charlie-boy," and on the rugby field he was hit hard, often deliberately. He made few close friends. Most boys, afraid of being scorned by their fellows for "sucking up" to Charles, treated him distantly...

Author: /time Magazine | Title: World: BRITAIN'S PRINCE CHARLES: THE APPRENTICE KING | 6/27/1969 | See Source »

...about 300 radio stations that spin soul music for predominantly black audiences. This market has created a need for specialists. Detroit's Carl Porter, a 28-year-old Wayne State graduate, has built up his Theme Productions by producing and selling radio commercials as we as distinctive, hard-rhythm station breaks. "We squeeze 50 tons of soul into six seconds," he says. Porter creates radio spots for Mustang Malt Liquor, Lanolin Plus Liquid, Mystery of Black Cosmetics and other products, and his billings are running at a rate of $450,000 this year. He argues that only a black...

Author: /time Magazine | Title: Advertising: The Black Man In the Gray Flannel Suit | 6/27/1969 | See Source »

...Bridge is a good man, a man of principle. He prefers not to laugh at dirty stories, and gambling angers him. His actual faith is the familiar mixture of pragmatic boosterism and hard-shell propriety. "Civilization may not be rotting," he concedes. "My personal opinion is that if Roosevelt and his left-wing advisers do not undermine the freedom and security of this nation we should see advances in many fields of endeavor which will literally stagger the imagination...

Author: /time Magazine | Title: Books: Main Street Reviscerated | 6/20/1969 | See Source »

Connell perceives the humor in Bridge's predicament, which is probably necessary: a good man is hard to stand. But his restrained tone of voice and inhumanly cool, cruel irony convey the impression of barely repressed personal rancor, such as a son might feel in trying to discuss his father. Perhaps this, and the fact that it is set in the 1930s, is what makes Mr. Bridge more than an objective caricature of the uptight WASP personality so often under attack today. What emerges is a muted image of an American type as pure, enduring and applicable as George...

Author: /time Magazine | Title: Books: Main Street Reviscerated | 6/20/1969 | See Source »

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