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Word: hardness (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...what it is: the ruler of Taiwan on the one hand, and of mainland China on the other. Each insists that the other must be regarded as fraudulent. Thus, Taiwan will undoubtedly break relations with Ottawa if the Canadians recognize Peking. To make certain that Taiwan's hard line is still clearly understood everywhere, the congress last week concluded with a warning that the Kuomintang and the Taiwan government "resolutely oppose any moves that lead to appeasing the Maoist regime...

Author: /time Magazine | Title: Taiwan: Seeking a New Image | 4/18/1969 | See Source »

...revival, says La Scala's Co-Artistic Director Bindo Missiroli, has all "the nobility of an epic religious poem." Schippers himself regards The Siege of Corinth as "the most inventive opera Rossini ever wrote." Hard-to-please Milanese opera buffs are paying the ultimate compliment to the Michigan-born maestro: they say that it is really the work of a new composer named Rossini-Schippers...

Author: /time Magazine | Title: Opera: Rossini Rides Again | 4/18/1969 | See Source »

...Hard to Drop. The game producers are the big winners. Since Joseph Segel, founder of the four-year-old Franklin Mint, sold his Mr. President game to Shell for $3.1 million last fall, the stock of his Pennsylvania firm has more than doubled in price and split 2-for-1. The dealers are among the games' most vigorous opponents. They find that the promotions are troublesome to handle, and almost impossible to drop if the oil companies flood the area with advertisements-as they often do. Increased gasoline sales do not always make up for the cost...

Author: /time Magazine | Title: The Consumer: Loaded Odds | 4/18/1969 | See Source »

...system thrives because it combines the incentive of personal ownership-the best goad man has yet devised to spur hard work-with the managerial talents of big business. For a fee (average: 3.8% of receipts), the typical franchise operative buys professional expertise he could otherwise scarcely afford-notably, cost controls, promotion and buying advice, and tested operating methods. The main advantage for the parent company is that franchising enables it to expand while putting up little of its own capital...

Author: /time Magazine | Title: Business: FRANCHISING: NEW POWER FOR 500,000 SMALL BUSINESSMEN | 4/18/1969 | See Source »

Papa's Pocket Rubens. Hemingway was almost as hard on the women in his life. With considerable literary license, he transmogrified some of the girls he admired into famous fictional characters. Agnes von Kurowsky, his World War I nurse, became Catherine in A Farewell to Arms; a hard-drinking English aristocrat, Lady Duff Twysden, turned up as Lady Brett in The Sun Also Rises; the aging colonel's lissome contessa in Across the River and Into the Trees is a highly romanticized version of 19-year-old Adriana Ivancich, an Italian beauty whom the Hemingways knew in Venice...

Author: /time Magazine | Title: Books: Ernest, Good and Bad | 4/18/1969 | See Source »

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