Word: hardness
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Dates: during 1960-1969
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...first to demonstrate that copywriting can be low-key, literate and fun; of leukemia; in San Francisco. Gossage, a onetime radio adman, and Partner Joseph Weiner opened a small West Coast firm in 1957 and proceeded to break all the rules, often pussyfooted so softly that it was hard to tell just what they were selling. For an Oregon brewer they campaigned to "Keep Times Square Green"-with Oregon trees; for Paul Masson brandy they knocked vodka ("If you can't see it, taste it, or smell it, why bother?"); for a San Francisco FM radio station they dreamed...
...blue chips. Mutual funds have been selling, and in some cases there has been distress selling inspired by the fear that customers will redeem their fund shares for cash. Even those inveterate bulls, the managers of go-go funds, are unloading stocks, and the hedge funds have been hard hit. Some money is being shifted out of stocks into bonds. People who buy stocks on margin have to pay 11% interest, but those who buy bonds collect as much as 8% interest-a rewarding spread. Though analysts tirelessly repeat that the market is oversold, few see much chance...
...Middle. Other doctors dispute the relationship between hard, stressful work and poor health. Dr. Lawrence Hinkle of Cornell studied the health of 270,000 Bell System employees over a five-year period and found that executives suffered 43% fewer heart attacks than blue-collar workers. He concludes that a process of natural selection operates to ensure that the men who make it to the president's office are the strongest...
There is no shortage of barriers to doing business in Africa. Shaky local governments are often difficult to deal with, markets are hard to develop, and trained workers are in short supply...
...South. Mostly a 6 per cent sales tax that covers everything--even food. There's no personal income tax and only low property taxes. Wallace used to attract industry to Alabama by giving them tax-free status for their first five years of operation. All of which is unspeakably hard on the poor for the benefit of the air conditioned ones...