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Word: hardness (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...result, he was unable to make the most effective use of the massive U.S. air power and artillery that were put at his disposal. Communications between the various defending units were also poor. Meanwhile, communications to the outside world about Ben Het set cable and telex wires humming. Hard-pressed to find stories in an increasingly quiet war, the press corps in Viet Nam seized eagerly on Ben Het. Some stories even warned that the outpost might be overrun, a threat the North Vietnamese encouraged by code-naming the base Dienbienphu...

Author: /time Magazine | Title: World: The Lesson of Ben Het | 7/11/1969 | See Source »

Broken Laces. Now he is one of the most respected pitchers in baseball. Perhaps his chief asset is strength. Although his motion is deceptively smooth, McNally comes off the mound so hard that he regularly snaps his shoelaces. As evidenced by last year's performance, his 5-ft. 11-in., 190-lb. frame is not easily sapped by the heat. Says Manager Earl Weaver: "Dave has it all, and when he puts it together, it can be a no-hitter any time he pitches. When his control is right, he's just about unbeatable...

Author: /time Magazine | Title: Baseball: Flying High | 7/11/1969 | See Source »

Still, the practical results are hard to dismiss, and the behavioristic approach has become a sustained, potent challenge to the dominance of Freudian-influenced psychiatry. Azrin contends that "the promise that these techniques have shown in the mental hospital justifies their being tried out in every other area." In his more whimsical moments, Azrin likes to think that behavior therapy will eventually follow the paradigm of progress once proposed by Charles F. Kettering, inventor of the first successful electric automobile self-starter. "First they tell you you're wrong, and they can prove it," said Kettering. "Then they tell...

Author: /time Magazine | Title: Behavior: Reinforcement Therapy: Short Cut to Sanity? | 7/11/1969 | See Source »

...only thing his women fans really want to unbutton is their emotions. "That's as far as it goes," he insists. "If I really went after a girl in the theater, I'm sure she'd run a mile." These days, some people find that hard to believe. At the Flamingo Hotel in Las Vegas, Jones launched into / Want a Woman, and a chic brunette leaped atop a table and offered herself. Part of the act? Perhaps. Another woman tossed her room key onto the stage. If that was part of the act, her husband knew nothing...

Author: /time Magazine | Title: Entertainers: Ladies' Man | 7/11/1969 | See Source »

...most of them are now shown in theaters and seriously reviewed. The distinction between "underground" cinema, straight commercial films and "sexploitation" movies is no longer easily made. The screen's crassest byproduct, variations of the old stag film or skin flick, draw more customers in some cities than the hard-ticket Hollywood product. Ranging from 20 minutes of nudie shorts to the sophisticated voyeurism of Directors Russ Meyer (Vixen) and Radley Metzger (The Dirty Girls), sex films are now a multimillion-dollar-a-year industry. Exhibited in well-appointed cinemas that charge $3 and up for admission, they have moved...

Author: /time Magazine | Title: Modern Living: Sex as a Spectator Sport | 7/11/1969 | See Source »

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