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Word: hards (lookup in dictionary) (lookup stats)
Dates: during 1940-1949
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Usage:

Above all, the reductions underlined the fact that the auto industry is fast getting back to something like competition, although some cars are still hard to get. Ford's cuts were bigger than those made by General Motors a month ago, though smaller than the recent slashes in Kaisers, Frazers and Willys. Ford's cuts brought the prices of Ford Custom-Six cars into exact competitive line with Chevrolet's comparable models, except for the club coupe, which is now $15 cheaper than Chevvie...

Author: /time Magazine | Title: Business & Finance: Young Henry Cuts | 4/11/1949 | See Source »

...when four-year-old whisky is expected to be plentiful, liquor men will face a big sales problem. During wartime, when aged whisky was scarce, distillers stretched the supply by blending it. (i.e., mixing it with grain alcohol). They plugged blends so well-and straights were so hard to get-that now six bottles of blended whisky are sold for every one bottle of straight (compared with a prewar ratio of one-for-one). Distillers will have to do more than cut blend prices; they will have to lure drinkers back to straight whisky, probably by bringing bonded straight whisky...

Author: /time Magazine | Title: LIQUOR: Cork Pulled | 4/11/1949 | See Source »

Furthermore, brokers' own commission rates, now the highest in history, might be an added drag on the market. In a dull market, profits of even a single point had been hard to make. When made, around a third of a point of the profit on a 100-share transaction in a cheap ($10) stock went for buying & selling commissions...

Author: /time Magazine | Title: WALL STREET: Two-Day Wonder | 4/11/1949 | See Source »

...move placed Edgar in official control of the corporation at a time when a strong hand was needed to combat dropping sales and rising competition. A smart, hard-working man who spends twelve hours a day in the office, he was probably the only man in K-F who might be able to pull the company through its troubles...

Author: /time Magazine | Title: PERSONNEL: Son on the Job | 4/11/1949 | See Source »

Champion (Screen Plays, Inc.; United Artists) is a full-length portrait of a middleweight heel. Based on a hard-bitten short story by the late Ring Lardner, it is a brilliant example of the kind of punch a mall studio can pack, if it has an intelligent script and a smart director. To get by the Johnston Office, Scripter "Carl Foreman made his hero, Midge Kelly Kirk Douglas), a shade gentler than Lardner's original. The movie Midge, for instance, does not paste his dear old mother in the jaw. Otherwise he is just about as unlovely a piece...

Author: /time Magazine | Title: The New Pictures, Apr. 11, 1949 | 4/11/1949 | See Source »

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