Word: hards
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Dates: during 1940-1949
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...last week, in a Quonset-hut reading room on the lower campus of the University of Wisconsin, every seat was taken. It was exam week. Girls in neat sweaters & skirts (the wartime sloppy-joe style was out), men in open shirts and dungarees were giving the books a last hard look...
Adds Classicist Walter R. Agard: "Their determination to get something out of Wisconsin has been positively painful . . . A much more solid, substantial crowd than after the first war. They went after their problems hard, and not too optimistically . . . Uncertainty is the nearest thing to a common banner. They'd like to be assured, and can't be. That's part of the disillusionment...
...Times of the Shmoo (Simon & Schuster; $1), published Dec. 2. By last week, The Shmoo had sold 133,752 copies. It was far outselling the No. 1 nonfiction bestseller, Robert E. Sherwood's Roosevelt & Hopkins-which cost six times as much and was at least six times as hard to read...
...months, like a ham actor overplaying a role, Hollywood has been beating its breast and wailing about the hard times. There is plenty of reason for wailing. Studios like Warner and RKO are carrying on only token operations; Eagle-Lion has suspended production. The foreign market is shot, the cost of making pictures has risen skyhigh, like everything else, and who can predict what damage television will eventually do to the movie industry...
...studios had called a conference to face these grim issues, wrestle with them and perhaps make a public announcement. The meeting was postponed-to some vague future date. The black basic facts of the Hollywood depression have not changed, but suddenly it is no longer fashionable to talk hard times. Studio chiefs admit that there were only 36 feature pictures in production last week-but instead of comparing that with the 49 of two years ago, they prefer to remember that this time last year there were only...