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Word: hards (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

...There are two accepted ways to win a game," intoned Dodger President Walter O'Malley with a tight little smile, "the easy way and the hard way. But these guys always do it the Dodger way, and it's always nerve-racking...

Author: /time Magazine | Title: Sport: Made in Hollywood | 10/5/1959 | See Source »

...best-two-out-of-three playoffs with the Braves this week, the Dodgers match their hard-pressed luck against a team that many baseball writers rated the world's best at season's start. Win or lose, the Dodgers were amazed to be there...

Author: /time Magazine | Title: Sport: Made in Hollywood | 10/5/1959 | See Source »

...that, Detroit wags recalled the time when Big Bill Knudsen, G.M.'s late president, boasted to Adman Bruce Barton that a certain new-model Chevy was "almost the perfect low-priced car-and it will really become perfect next year when we make one small change." Barton bit hard. "What change?" Deadpanned Bill Knudsen: "We're just going to hang a small hammock under the chassis. Catch all the goddam parts that fall...

Author: /time Magazine | Title: AUTOS: The New Generation | 10/5/1959 | See Source »

...greater worries plague the used-car dealers. They fear that the compacts, priced in the same range as late-model used cars, will wreck their market. If that happens, the market for new cars would be hard hit; if a motorist cannot get a fair price for his old car, he will not be eager to trade it in on a new car. On the other hand, some optimistic secondhand dealers argue that the buyer in the $2,000 class will prefer a roomy, late-model car to a compact. "The man who has been in the habit of buying...

Author: /time Magazine | Title: AUTOS: The New Generation | 10/5/1959 | See Source »

...year Cole labored over his baby. Not only did he design thousands of parts, but he had to get cost estimates for each one from hundreds of suppliers -without springing the secret. His sales strategy was to outflank corporate channels, sell the small car directly to G.M.'s hard-reigning president, Harlow Curtice. But sharp, inquiring "Red" Curtice was a tough man to sell. To do it, Cole would have to present him with a prototype car and an argument virtually without flaw-at a carefully selected time when the market was just beginning to ripen. Cole well knew...

Author: /time Magazine | Title: AUTOS: The New Generation | 10/5/1959 | See Source »

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