Word: hards
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Dates: during 1970-1979
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...hard to turn on a television set or radio without hearing Joe Garagiola, the baseball catcher turned pitchman, importuning customers to come in and collect $400 price rebates on all Chrysler models except for the most popular small cars like the Omni and Horizon. The company's advertising agency, Kenyon & Eckhardt, and some 25 other suppliers and service agents are giving additional rebates of $100 to $500 to any of their employees who buy Chryslers. In addition, Chrysler since May has been granting its dealers special discounts that now range from $325 to $1,500 per auto. These cuts...
...hard selling could soften future markets. The company will launch its 1980 models on Oct. 12, and there is always the danger that the drummed-up demand now could take away from sales of the new cars. Also, the discounts being offered to buyers and dealers are so large that profit margins on each sale are small...
...when Congress debates the case for federal aid, legislators are likely to listen less to business skeptics than to the auto union, Chrysler suppliers and politicians from states in which the company has operations. Many have been lobbying hard for Chrysler. Whatever the economic merits or demerits of aid, the decision probably will be made on grounds of saving jobs and winning votes...
Joseph Nakash, 36, came to the U.S. in 1962 with $25 in his pocket, slept in a bus station, got a job as a $40-a-week stock boy, and brought his brothers over in 1966. They opened a jeans store in Brooklyn. The brothers worked hard, branched out, saved up $300,000 and determined to get richer by manufacturing the better blue jean. Ralph, 35, styled a tight-fitting jean with pocket stitching that was to be made under contract in Hong Kong, and Avi, 33, set up a distribution system. Early last year Joseph offered high...
...government requires him to sell all of his rice and most of his paper pulp within the country so that Brazil can save scarce foreign currency. But unless Ludwig can export to hard-currency countries, he will have a difficult time raising money...