Word: hards
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Dates: during 1970-1979
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Compared with past downturns, some of the current cutting is following unusual patterns. In previous recessions, forms of entertainment and diversion such as books, records and movies flourished during hard times because they were relatively inexpensive. But they are no longer so cheap, and therefore no longer recession-proof...
With the average novel costing close to $10 and other books priced at $15 to $18 or more, hard-cover sales are down by nearly 10% compared with last year; even "quality" paperbacks selling in the $4 range are gathering dust on publishers' bookshelves...
Insurance firms and banks have been hit especially hard by the shortage, but the effects are also being felt in such "glamour" industries as publishing, television and advertising. Chicago's First National Bank has been giving $500 bounties to employees who recruit new secretaries, and the big CNA insurance firm offers color TVs. Sears, Roebuck and California's Crocker National Bank have held open house parties in an attempt to attract applicants...
...form one of the most powerful duos in baseball history. "It's gotta be the strongest one-two punch since Maris and Mantle," says Baltimore Manager Earl Weaver. Batting third and fourth in the Red Sox lineup, Lynn, 27, and Rice, 26, have been pounding the ball so hard and often that, astonishingly enough, both have a good shot at winning the Triple Crown (leading the league in hitting, homers and runs-batted-in). Last week Lynn was first in hitting with a .347 average, while Rice was second at .335. Lynn's 36 home runs also topped...
...explanation is that men are threatened by beauty. Another: glamorous women think that men are only interested in them physically. It's plain from this mini-sampling that beauties will just have to bear their burden. Life is hard...