Word: hards
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Dates: during 2000-2009
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...idea: turning empty storefronts into billboards. The company he founded, New York-based Inwindow Outdoor, connects property owners with advertisers who are willing to pay for window space, conveniently located at eye level of anyone walking or driving by. The ads go from floor to ceiling and are pretty hard to miss. One recent Chicago project advertised Intel over the entire façade of a now defunct Comp USA store...
Nonetheless, I can't say I entirely get the point of Via as a product. I'm hard up thinking of many situations in which I would have long-term access to hot water and a buck a cup to spend on instant, yet would not simply go out and buy a French press. But clearly they exist. Myself, I'll soon be doing a home renovation that will leave me without a kitchen for several days, and I'm putting away my remaining Via for then...
...hard to tell what payoff would go to the winning technology provider, says Gordon, nor is it even known who would own the content. There is also the question of whether the various pay-for-content ideas would fly with consumers. Google CEO Eric Schmidt recently told British broadcasting executives that charging for online content won't work except for niche and specialist markets. Consumer surveys tend to support those doubts. A Belden Interactive survey released in mid-September found that computer users who said they'd pay for news online would shell out an average of only...
...better if we got rid of Fly-By altogether, but I understand that from HUDS’ perspective and Harvard’s perspective that that’s something a lot of students would complain about,” she says. “It would be hard for that small number of students who really can’t eat lunch and don’t want to get Greenhouse [Café food] every single day because it’s expensive...
While none of his colleagues would speak on the record, several people indicated that Halderman was well-known around the news division and respected for his hard-charging ways and willingness to take on tough stories. "He's like somebody everyone looked up to," said a CBS News employee who did not want to be named. "48 Hours is a crime show. What could he have been thinking...