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Word: hards (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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Usage:

...quite that powerful, but evidence has been mounting for the past 40 years that its activity is key to helping the brain recognize experiences that cause pleasure. The more dopamine a certain event (having sex or eating ice cream, say) triggers, the more strongly that event gets hard-wired in the brain, and the more intensely your brain drives you to revisit it. (See the best inventions...

Author: /time Magazine | Title: Can Dopamine Make Your Future Look Brighter? | 11/27/2009 | See Source »

...arguments against the BCS will never subside, and it will be hard for Hancock to convince doubters that he's not just a flack for the schools and bowl executives enriching themselves on the current system. However, if there's anyone who can at least quiet some BCS critics with his passion, dignity and down-to-earth charm, it's Hancock. He should start at the top, and propose Beer Summit II with the BCS' most high-profile critic. "I'm an Obama guy and I'd welcome the chance to visit with him," Hancock says. If Hancock calls...

Author: /time Magazine | Title: Can a Good Guy Fix College Football's Worst Thing? | 11/26/2009 | See Source »

...Sanctum tips its hat to Soho's red-light past in its minibars, which include high-end sexy underwear from Myla and a choice of what might be discreetly described as adult novelties. At the rooftop bar and lounge, which is open 24 hours, residents can party hard in the open-air Jacuzzi with a freshly mixed cocktail. For larger gatherings, the in-house cinema converts into a private party space...

Author: /time Magazine | Title: Glam It Up at London's Sanctum Soho | 11/26/2009 | See Source »

...Despite Fuller's musical background, the hotel resists a kitsch reimagining of rock 'n' roll's heyday. Think of this, instead, as a Hard Rock Hotel for grown-ups. Rooms start from...

Author: /time Magazine | Title: Glam It Up at London's Sanctum Soho | 11/26/2009 | See Source »

...document nocturnal animal activity. Most of the work is done to the constant sound of rain on the tin roof and with spotty electricity, as the town's small electricity generator is constantly on the fritz. "The development here has been incredible. Things are moving so quickly it is hard to know if Quince Mil will still be surrounded by forests in a few years," says Van Horn...

Author: /time Magazine | Title: How a Little Town in Peru Is Becoming a Hotspot | 11/26/2009 | See Source »

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