Word: hardtop
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Dates: during 1950-1959
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...comes with a standard 3OO-h.p. Thunderbird V-8 engine. The wheelbase has grown by a full 11 in. to 113 in., and the overall length by 2 ft. Also changed is the price tag, by about $200 over the 1957 list of $3,158 for a hardtop. Ford's sales goal for the grownup Thunderbird: between 35,000 and 50,000 a year...
...Chevrolet is all new from latticework grille to gently curving, lazy-S rear-fender lines; all cars are 9 in. longer, 4 in. wider, 2 in. lower, have optional air-suspension ride and a slight horsepower increase to 290 h.p. Two new models: a sporty Impala hardtop and a convertible, both with 280 h.p. to compete with Ford's Thunderbird. Pontiac is just as new, with revamped, rocket-ornamented body, double-barreled taillight and a bigger, 300-h.p. engine...
...customers. Under G.M. President Alfred P. Sloan, Harley Earl set up the first full-fledged styling section, and in the process gave G.M. the style lead for more than 20 years. Earl pioneered the rounded body for mass-production cars, slanted windshields, fenders that projected over the doors, the hardtop convertible. Despite G.M.'s success others were slow to follow. Even as late as 1948, Chrysler President K. T. Keller hotly defended his high-hat, high-topped, old-fashioned cars: "There are parts of this country, containing millions of people, where both the men and the ladies...
...industry (world's No. 2, after the U.S.) is the midget-car business. Last week crowds at the opening of the 38th International Automobile Fair in Frankfurt hurried past the halls filled with big, sleek U.S. models, slowed down only slightly in the rooms where a new Porsche hardtop convertible, a new face-lifted Mercedes, Opels, Volkswagens and other German-made regular cars were on display. They finally came to a halt and milled around in the pavilion where midget-auto makers, some of them motorcycle manufacturers, were showing a half-dozen new models added to the score they...
...LUXURY BUICK will be brought out next month in $5,000 class to compete with Cadillac, Lincoln and Chrysler Imperial. Dubbed the "Limited," car will measure 223 in. from bumper to bumper (8 in. longer than Roadmaster), will come in hardtop or convertible models with power windows, power steering, air-suspension ride and automatic transmission as standard equipment...