Word: hardtop
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...take advantage of cheaper labor. Nash will make the cars through two British firms (Fisher & Ludlow for bodies, Austin for engines), import them to the U.S. in two models, a convertible and hardtop. Price at ports of entry: $1,469 for the convertible, $1,445 for the hardtop (radio and heater $129 extra...
...power brakes, power steering, and push-button window controls. A new feature: two tops for year-round driving. The power-operated canvas top for summer use folds down behind the seat; the optional lightweight detachable plastic top can be fastened on in winter to turn the Thunderbird into a hardtop...
...ding-dong battle with Chevrolet for top place, Ford spent $65 million on its 1954 line. Chief new feature: an overhead-valve V-8 engine that delivers 130 h.p., v. 110 h.p. in last year's model. A new Ford hardtop, the Skyliner, and the Sunliner convertible have transparent plastic roofs over the driver's seat...
...Ford Motor Co. showed off its 1954 Mercury this week and gave the rest of the medium-priced field something to shoot at: a sleek new hardtop model named the Sun Valley. The top over the front seat is made of clear plastic, tinted to lessen the sun's glare; the back half is steel. Mercury first tried out its new top on a pair of experimental cars, found that the public liked it well enough for mass production. Factory list price on the Sun Valley (with such standard accessories as heater, radio, directional signals...
Meanwhile, Hemric had some living to make up. He spent $3,370 of his back pay for a fire-engine-red hardtop convertible Mercury. He picked up his longtime friend, Corporal Locksley Hutchens, a P.W. for 34 months, and in three days they drove 800 miles in and about Yadkin County. Last week, rounding a bad curve, the car crashed into a power pole. For Ken Hemric, 23, and Locksley Hutchens, 22, the future ended...