Word: hardtop
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...Boss Leelacocca announced that Ford's River Rouge assembly plant in Dearborn would be shut down at week's end un til early March to change over to production of Ford's Mustang (TIME, June 14), scheduled to go on sale in mid-April. Available as hardtop or convertible, the Mustang is aimed at those who like the sports-car look but cannot afford Thunderbirds or Rivieras; it seats four, will sell for less than $2,500 for the six-cylinder version...
...compacts. Now, since its compacts have grown bigger in size, G.M. believes that there is room in its line for the small Kadett, which is only 154.5 in. long and 54 in. high but will seat four adults. The Kadett will be available as a station wagon, hardtop coupé, and standard two-door sedan; the two-door sedan will probably sell for $1,655, only $60 more than the more austere Volkswagen costs...
...have teen-agers drive its Chevrolets in this year's Mobil Economy Run. One of the most successful Chevrolet television commercials runs for one minute with no words and only soft music; it simply shows a boy and girl pleasantly flirting on the beach -with a shiny Impala hardtop and a Corvette Sting Ray in the background. Ford is receiving a lift among the young from a new hit twist tune that tells about a hot rodder who took his Ford-powered Cobra out to the track to race Chevrolet Sting Rays and Jaguar XK-Es. Sings the rodder...
Louisville gave Cassius a welcoming parade that "crippled the town." He bought a "rosy pink" hardtop Cadillac on time. And he signed to fight his first professional bout-a six-rounder with a former smalltown West Virginia police chief named Tunney Hunsaker. "He's a bum," confided Cassius. "I'll lick him easy." But he still got up at 5 a.m. every day to run at least two miles in Chickasaw Park, and he boxed a few fast training rounds with his younger brother Rudolph...
...radical or they will not sell," he said. "Automobile owners are among the most conservative people in the world." Curtice himself was not. Reaching into all parts of G.M.'s sprawling operations, he was the prime mover behind the two-tone paint job, the wrap-around windshield, the hardtop convertible. Only rarely, as when he indulged in the chrome-splashing spree that hurt sales in the late 1950s, was he wrong. Right or wrong, he constantly admonished that "G.M. must always lead...