Word: hardtops
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Dates: during 1960-1969
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...compacts. Now, since its compacts have grown bigger in size, G.M. believes that there is room in its line for the small Kadett, which is only 154.5 in. long and 54 in. high but will seat four adults. The Kadett will be available as a station wagon, hardtop coupé, and standard two-door sedan; the two-door sedan will probably sell for $1,655, only $60 more than the more austere Volkswagen costs...
...have teen-agers drive its Chevrolets in this year's Mobil Economy Run. One of the most successful Chevrolet television commercials runs for one minute with no words and only soft music; it simply shows a boy and girl pleasantly flirting on the beach -with a shiny Impala hardtop and a Corvette Sting Ray in the background. Ford is receiving a lift among the young from a new hit twist tune that tells about a hot rodder who took his Ford-powered Cobra out to the track to race Chevrolet Sting Rays and Jaguar XK-Es. Sings the rodder...
Louisville gave Cassius a welcoming parade that "crippled the town." He bought a "rosy pink" hardtop Cadillac on time. And he signed to fight his first professional bout-a six-rounder with a former smalltown West Virginia police chief named Tunney Hunsaker. "He's a bum," confided Cassius. "I'll lick him easy." But he still got up at 5 a.m. every day to run at least two miles in Chickasaw Park, and he boxed a few fast training rounds with his younger brother Rudolph...
...radical or they will not sell," he said. "Automobile owners are among the most conservative people in the world." Curtice himself was not. Reaching into all parts of G.M.'s sprawling operations, he was the prime mover behind the two-tone paint job, the wrap-around windshield, the hardtop convertible. Only rarely, as when he indulged in the chrome-splashing spree that hurt sales in the late 1950s, was he wrong. Right or wrong, he constantly admonished that "G.M. must always lead...
Pontiac's entry is its classy GRAND PRIX, which comes in a special iridescent blue-black, is outfitted with bucket seats and will undersell the Riviera and T-Bird by several hundred dollars. Chevrolet's answer is its Corvette STING RAY fastback hardtop. Breaking sharply with its past, the new Corvette has plush carpets, power steering and optional air conditioning -all features that will alienate true sports-car buffs, but are likely to attract many more buyers...