Word: hardtops
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...stability than conventional rear drive; it also eliminates the hump on the floor (because the transmission and differential are up front). Other engineers contend that front-wheel cars tend to oversteer, and that the added weight forward causes greater wear on brakes. The Toronado, a two-door, six-passenger hardtop that is four inches shorter than Oldsmobile's 215-in. Starfire, will come to market in mid-October. Price in Detroit: about $4,500-in the same range as Ford's Thunderbird and Buick's Riviera...
...Chrysler New Yorker, top models in traditional medium-price lines, have evolved into luxury cars and penetrated the $4,000 mark. A growing array of luxury sports cars has also entered the field. Copying the early success of Ford's Thunderbird ($4,486 for a two-door hardtop), Detroit has made such entries as the Buick Riviera ($4,408), the Oldsmobile Starfire ($4,148) and Chrysler's 300-L ($4,168). The new sports cars combine racy lines, bucket seats and consoles, and plush, gadget-filled interiors, can cost more than the least expensive Cadillac, when accessories...
Wrapping a Drive. To further entice customers, Oldsmobile has wrapped its front wheel drive into a handsome, five-passenger hardtop that will be the biggest yet of Detroit's growing fleet of cars with fastback roofs. The Holiday will be 210 in. long, weigh about 4,100 Ibs., come equipped with a 425-cu.-in. engine and cost about $4,400-a price that places it in direct competition with Ford's Thunderbird, which still dominates the luxury sports-car market. To absorb some of the Holiday's development costs, G.M. is making many of its parts...
...most interesting trend visible so far is an emphasis on sex. The TV men have also forsaken their experiments with ever longer shows. In fact, most of the new series are 1954-style, hardtop, 30-minute comic potboilers...
Suggestive Hop-Up. Despite this trend to angularity, several models -notably in General Motors' divisions -have begun to curve cautiously back toward softer, more flowing contours. Hardtop models of the Chevrolet, Buick, Oldsmobile and Pontiac have new roof lines that flow gracefully into their rear decks, and the new fashion for G.M. cars this year seems to be the "hop-up," a delicate swelling in the rear quarter panel of the car that suggests the outline of a rear fender. G.M.'s square-shaped Corvair has become as rounded as the Karmann-Ghia, and a new curved-roof...