Word: harker
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...electronic devices embedded in billboard panels that sent digital discount vouchers via infrared and Bluetooth, which could be spent at nearby stores. Hypertag counts Procter & Gamble, Ford, Nike and Vodafone as clients. "It tends to be big companies who want to do exciting, above-the-line promotions," says Rachel Harker, one of the company's co-founders. And in Britain the line keeps getting higher, says James Davies of Hyperspace, the innovations division of the London ad consultancy Posterscope. On trial at the company's headquarters: a billboard that changes ads depending on the gender of the person standing...
...embedded in billboard panels that sent digital discount vouchers via infrared and Bluetooth technology to customers to spend immediately at nearby stores. Hypertag counts Procter & Gamble, Ford, Nike and Vodafone as clients. "It tends to be big companies who want to do exciting, above-the-line promotions," says Rachel Harker, one of the company's co-founders. And in Britain the line keeps getting higher, says James Davies of Hyperspace, the innovations division of the London ad consultancy Posterscope. On trial at the company's headquarters: a billboard that changes ads depending on the gender of the viewer. Davies says...
Wharton Dean Patrick Harker defended the decision to withhold the information about student evaluations in a statement on the school’s website...
...either endorse a defective, inconsistent practice, or we speak out, offer better alternatives for information, and work with the media to enable them to report with more useful, objective data,” Harker wrote...
...Harker and Lampe both said their schools were working with the Graduate Management Admissions Council to construct a free, standardized database of information useful to potential students...