Word: harley-davidson
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Close to half a million bikers will pour into Sturgis, S. Dak, this week for the annual motorcycle rally, revving their hogs to a deafening pitch and baring their Harley-Davidson tattoos for all to see. But no matter how much leather they don, most will have a hard time looking tough. There will probably be far more aging white-collar baby boomers trying to recapture their imaginary rebellious youth than Hell's Angels flaunting it. The average age of a Harley devotee is now 45, up from 37 a decade ago; 20% are over...
...imagined himself as a nurse. He's an ex-Army paratrooper who loves motorcycles and lives by the credo "Just because you're a nice guy doesn't mean you can't kick a little ass." He had just landed what he calls his "dream job," detailing motorcycles for Harley-Davidson, when Ella learned of her cancer. He realized he was about to lose his mother, and everything changed. He quit the new job, left the Army Reserves, postponed a pending marriage and set out to provide 24-hour care at Ella's modest home in Artesia, Calif. "This...
Buttoned-down and cerebral at work, Bolten has a looser side away from the office. He cruises around Austin on one of his two heavyweight motorcycles, a Harley-Davidson and a Victory. While at Goldman Sachs, he invested in a hot-air-balloon company that sold rides over London to tourists. His wry sense of humor makes him a staff favorite (a policy briefing he was asked to give at the Republican National Convention--to Bo Derek--has been a source of jokes ever since). Bush likes to call his policy director "Yosh," and "just loves the weird connection...
Pennsylvania 30 to tour a Harley-Davidson plant for National Dialogue on Jobs and Trade...
...movies is an obvious instance of where advertising has slipped outside its traditional container into entertainment. MTV--an entertainment medium designed expressly to sell records--is another classic example. Every time a rapper mentions a brand of anything in a song, advertising slips into art. If you have a Harley-Davidson tattoo, you're there already. If you wear a T shirt with a logo on it, you're also there but with less pain. Eventually, every surface that can display a message will be appropriated for advertising...