Word: harley-davidson
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...amazed that Saporito made no mention of the Big Three's most obvious and most easily remedied failure: clueless marketing. Consider that GM, arguably the world's biggest car company, is worth far less today than Harley-Davidson, the world's fourth largest motorcycle maker. Dexter Ford, MANHATTAN BEACH, CALIF...
...amazed that TIME's story made no mention of the Big Three's most obvious and most easily remedied failure: clueless marketing. Consider that GM, arguably the world's biggest car company, is worth far less today than Harley-Davidson, the world's fourth largest motorcycle maker. Dexter Ford, Manhattan Beach, California...
...amazed that TIME's cover story made no mention of the Big Three's most obvious and most easily remedied failure: clueless marketing. Consider that GM, arguably the world's biggest car company, is worth far less today than Harley-Davidson, the world's fourth largest motorcycle maker. Dexter Ford MANHATTAN BEACH, CALIF...
...long-term growth, corporate pension funds tend to lean heavily on stocks. More than 60% of S&P 500 firms' holdings at the start of the year were in equities. Those firms that bet most aggressively on stocks have been especially hard hit. For example, about 80% of Harley-Davidson's pension assets were invested in equities at the end of last year. Johnson & Johnson's (79% equities) and Exxon's (75%) funds have also been bruised. But the pension pain may be most acute for smaller outfits, some of whose obligations amount to more than 100% of their market...
...year-old former motorcycle racer from small-town Pennsylvania has this kind of effect on people. There's something about his restless enthusiasm and unpretentious charm that makes you want to hang out with him--and buy his bikes. Just ask Harley-Davidson. The hogmaker fell under Buell's spell 15 years ago when it decided to purchase a 49% stake in the tiny company as a way to attract a younger demographic to the iconic baby-boomer brand. Harley kept increasing its stake over 10 years and finally bought it all in 2003, even though Buell accounts...