Word: harley-davidson
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Striding past ceremonial Circassian guards into a sitting room at Basman Palace, King Abdullah II is looking fresh and energetic, as if he has just come from another spin around town on his treasured Harley-Davidson. But his natural ebullience masked an uncharacteristic inner gloom that deepened this summer when the Middle East was plunged into yet another conflict with the Israeli-Hizballah war in Lebanon...
...beginning to look a lot like a corporate Christmas. Just take a peek at Santa's list. For Jeff, a C.P.A. who dreams of the open road, St. Nick is bringing a Harley-Davidson beach towel. Steve, a devoted cola drinker, is getting a sweatshirt emblazoned with the Coke trademark. Lara, a young sweet tooth, will find a pair of Hershey overalls under the tree. Dan, a Dr Pepper fan, will get a brand-new refrigerator (price: $529) plastered with his favorite soda's trademark. Indeed, as consumers head to the stores this week for the first official...
...Auster, a sociologist at Columbia University's business school. Many people want to assert something about their life-style, as in the case of young adults proclaiming their newfound privilege of drinking beer. Others want to reveal some hidden part of their personality. Says Auster: "The yuppie wears a Harley-Davidson shirt because it triggers a side of him that is most of the time suppressed...
...name partly to protect the reputation of its trademark. Shady operators were doing a brisk business in cheap, phony Harley souvenirs. So now, after a hot day on his Harley-Davidson bike, an easy rider wearing genuine Harley boots and a Harley shirt can reach into his Harley wallet and pull out some money to pay for a Harley-Davidson wine cooler. --By Stephen Koepp. Reported by Wilmer Ames Jr./New York
...bounced among odd jobs while in the U.S. But if he was disappointed by his fortunes, Ra'ed didn't tell his family. The photo albums his family keeps show him in various all-American settings: enjoying a crab dinner, walking on a California beach and sitting on a Harley-Davidson motorcycle. In one picture, apparently taken at a weekend fair, he is standing in front of a military helicopter, holding up a tiny U.S. flag...