Word: harley-davidson
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With little fanfare, interracial couples were everywhere--in ads for Heineken, below, Harley-Davidson and BMW, as well as in Verizon's new American family: white dad, Hispanic mom and a bunch of biracial kids...
Margaret Dell is 96, but you'd need to check the birth date on her driver's license to believe it. Sporting a baseball cap with a Harley-Davidson logo on it, she is the designated driver for her seventysomething friends who no longer feel comfortable behind the wheel. Last winter a snowfall threatened to keep her from her appointed automotive rounds. She took a shovel and cleared a path to her car. Driving keeps Dell young. That and knitting. She constantly knits. She makes baby booties and caps and blankets for friends and family whenever a baby arrives...
...Oakdale, on New York's Long Island, wondered what they still had in common. She had a corporate career in banking; he owned a roofing business. "We were going in different directions," she says. Then, five years ago, Lynn encouraged her husband to plunk down $18,000 on a Harley-Davidson Road King Classic. Without hesitation, Lynn jumped on the back. After a while, she opted for her own machine...
Remember the midlife-crisis motorcycle: a graying guy brags that he traded in his wife for a Harley-Davidson? That's a bit overblown--or, at least, an exception to the rule. According to a new survey by the Motorcycle Industry Council, 74% of riders older than 50 are married. And the percentage of riders over 50 has risen to 25%, a trend that's likely to continue as boomers age. "Before the boomers," says Tom Watson, marketing director at Harley-Davidson, "older people stopped riding, but boomers have redefined...
Although it's true that more wives have been coaxed--or have leaped--onto the back, getting "the" bike remains mostly a male dream, one that's typically realized after the last kid's college tuition bill. "My dream all my life was to own a Harley-Davidson," says Mike Becar, 57, who directs a police-training organization in Meridian, Idaho. When his five kids were grown, he bought one. His wife of 30 years, Rene, 59, found it scary at first, but now she's his partner in speed and power. "When he named his bike 'Sylvia,'" she says...