Word: harley
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Remember the midlife-crisis motorcycle: a graying guy brags that he traded in his wife for a Harley-Davidson? That's a bit overblown--or, at least, an exception to the rule. According to a new survey by the Motorcycle Industry Council, 74% of riders older than 50 are married. And the percentage of riders over 50 has risen to 25%, a trend that's likely to continue as boomers age. "Before the boomers," says Tom Watson, marketing director at Harley-Davidson, "older people stopped riding, but boomers have redefined...
These accessories matter more on long-distance trips, which older riders, with lots of leisure time, take more than younger ones. Watson reports that Harley owners between 45 and 54 average 6,290 road miles a year and those 55 to 64 rack up 6,240, while the 35-to-44 group logs 5,380 and 25-to-34-year-olds average...
Although it's true that more wives have been coaxed--or have leaped--onto the back, getting "the" bike remains mostly a male dream, one that's typically realized after the last kid's college tuition bill. "My dream all my life was to own a Harley-Davidson," says Mike Becar, 57, who directs a police-training organization in Meridian, Idaho. When his five kids were grown, he bought one. His wife of 30 years, Rene, 59, found it scary at first, but now she's his partner in speed and power. "When he named his bike 'Sylvia,'" she says...
...Raders, 38, an attorney in Denver, for example, found herself nodding off behind her attorney husband Phil Johnson, 46. "His Harley had a backrest!" she complains. "It was like a chair!" She bought herself a Harley Sportster 1200 and took the required course to get a motorcycle license. "It's still romantic," Johnson says, comforting himself. "I always ride behind her to watch and make sure...
Gary Johnson has also missed the snuggling since Lynn got her own, but seeing his wife ride the Harley is sexy for him too, she insists. It's appealing to a man to have a woman ride a 680-lb. bike "like she knows what she's doing," she says...