Word: harleys
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Dates: during 2000-2009
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Cahill beefed up the campaign's outreach to veterans and decreed an end to the gimmick of posing Kerry on a Harley at nearly every campaign stop. She bluntly told the candidate he had to quit sounding as if he were on the Senate floor and start showing some fire. But her first big strategic move made hardly any sense at all to anyone who wasn't at Cahill's table. With Kerry trailing in New Hampshire, campaign staff members would look instead to Iowa's caucuses the week before to give them a bank shot. "We knew that Dean...
...slogan, but there's a sense that he's protesting too much. Herbert Hoover once said of Franklin Roosevelt that "he was a chameleon on plaid," and there has been something of that quality throughout Kerry's campaign. He has written poetry and wind-surfed and ridden a Harley. He has played both hockey and his guitar. It was meant to make him seem more human, change the scale, since he looms over the field like a tall dark cloud. For months nothing seemed to work. He still came across as a classic Massachusetts Yankee, easy to admire but hard...
...motorcycle industry has just completed its 11th straight year of growth. Sales were up some 6% in the U.S., powered by what should be a record second half for hogmaker Harley-Davidson. In Europe, Italian manufacturer Ducati sold nearly 7,000 of its $10,000 bikes, a company record. At the other end of the price scale, sales of Hero Honda, India's biggest motorcycle maker, are up 15.3% this year. What's powering the growth? In the U.S., "baby boomers are attracted to the allure of Harley-Davidson," says Ed Aaron, an analyst at RBC Capital Markets...
Ironically, Kerry--who even when riding a Harley seems to be the world's least plausible man of the people--is offering the second most aggressive populist pitch among the Democrats--in some ways, a pitch more clever than Dean's. Kerry isn't angry so much as disdainful; the saliva is carefully rationed. He mocks the President's more unfortunate moments, like "Bring 'em on." He does his best work with "Mission accomplished." "The Bush Administration will be measured by those words," he told a crowd in Portsmouth, N.H. "But whose missions have been accomplished?" He proceeded to list...
...search to smaller markets. So when an agency in Sheboygan, Wis., called, "I thought: 'I've got nothing keeping me in New York, so I might as well give it a shot.'" While checking out the agency Jacobson Rost, he grew impressed by its work for clients, including Harley-Davidson and Sargento Foods, and by its professionalism. "I sort of made the mistake of thinking I was going to be the big fish in the small pond," he says. "But as soon as I started to look at the work here, I quickly realized that wasn't the case...