Word: harleys
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Dates: during 2000-2009
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Just four months earlier, he had been hustling from one Philadelphia hair salon to the next, selling pound cake to women while they were being coiffed. Now Reuben Harley was reclining on a black leather couch in the midtown Manhattan recording studio of hip-hop mogul Sean (P. Diddy) Combs. The unlikely pair chatted about business, music and, most importantly, jerseys--the classic models that sports legends like Julius Erving, Nolan Ryan and Jackie Robinson used to wear...
...Harley, then 27, was the new marketing director for Mitchell & Ness Nostalgia Co., which lovingly sewed and sold authentic replicas of old sports jerseys known as throwbacks. When Combs was shown some samples, he wanted to buy them. He also warmed to Harley, telling him "You remind me of Biggie," a.k.a. rap-music star Christopher Wallace, a Combs friend who was gunned down in 1997. Harley and his employer were instantly anointed...
...what he saw. Combs wore 10 of the jerseys, sold by Philadelphia-based sports-nostalgia company Mitchell & Ness, at different times during the American Music Awards last year. Rappers like Bow Wow and Snoop Dogg followed, choosing royal blue 1960s L.A. Lakers duds for videos and concerts. Now Reuben Harley, 29, Mitchell & Ness's marketing director (and the man who met with Combs), says the jerseys have helped boost the company's annual sales to $25 million in 2002 from just $2.8 million in 2000. That makes Mitchell & Ness, formerly a little-known supplier of quaint 1930s-era wool baseball...
...candidates are worrying as much about how they don't want to be defined as how they do. Media profiles of Kerry feature him rhapsodizing about his Harley and playing his guitar. Edwards spent the fall giving heavy-duty policy speeches. Gephardt peppers his talks with New Democrat words like "responsibility," and he became a relatively early hawk on Iraq. Dean gave up his day job last week, which affords him lots more time to make friends outside the Green Mountain State...
...July cover story in TIME Global Business profiled the highly competitive, Harley-riding CEO of Novartis, Daniel Vasella, and his plans for continued expansion of the Swiss pharmaceutical giant, despite the troubles facing the drug industry. Since then Vasella has led two big growth-enhancing initiatives. He and his scientists persuaded the U.S. Food and Drug Administration to reverse its previous rejection of Zelnorm, a potential blockbuster remedy for sufferers of irritable-bowel syndrome--a condition for which there are few other treatments. Vasella also paid $876 million to acquire Slovakian pharmaceutical company Lek, the maker of such generic drugs...