Word: harleys
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...beginning to look a lot like a corporate Christmas. Just take a peek at Santa's list. For Jeff, a C.P.A. who dreams of the open road, St. Nick is bringing a Harley-Davidson beach towel. Steve, a devoted cola drinker, is getting a sweatshirt emblazoned with the Coke trademark. Lara, a young sweet tooth, will find a pair of Hershey overalls under the tree. Dan, a Dr Pepper fan, will get a brand-new refrigerator (price: $529) plastered with his favorite soda's trademark. Indeed, as consumers head to the stores this week for the first official...
...Auster, a sociologist at Columbia University's business school. Many people want to assert something about their life-style, as in the case of young adults proclaiming their newfound privilege of drinking beer. Others want to reveal some hidden part of their personality. Says Auster: "The yuppie wears a Harley-Davidson shirt because it triggers a side of him that is most of the time suppressed...
Like many companies, Harley-Davidson started licensing its name partly to protect the reputation of its trademark. Shady operators were doing a brisk business in cheap, phony Harley souvenirs. So now, after a hot day on his Harley-Davidson bike, an easy rider wearing genuine Harley boots and a Harley shirt can reach into his Harley wallet and pull out some money to pay for a Harley-Davidson wine cooler. --By Stephen Koepp. Reported by Wilmer Ames Jr./New York
...Teachers Association, which represents 55,000 of the state's teachers, had brought suit to block the test, claiming that teacher certification comprised a lifetime contract, which the 1984 act violated ex post facto. In a decision handed down the week before the test date, Travis County District Judge Harley Clark ruled that the test could proceed. The teachers, backed by the National Education Association, the umbrella union for the state association, will appeal to the Texas Supreme Court, which may rule on the exam's validity before the results come out in June...
...disarm Hizballah, the militant Shi'ite group, and reconfigure the 1943 power-sharing agreement known as the National Pact. The task of uniting the country has fallen to Saad, a shy Georgetown University graduate who makes no secret that he would rather be scuba diving or riding his Harley. "Watch me," he told TIME in a recent interview at the wood-paneled fourth-floor office where his father used to hold court. "My father didn't want a political dynasty. What I would like to do is work in politics for three or four years, establish a real party...