Word: harleys
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...wasn't the unions, it wasn't Japanese culture, it was the white shirts and ties," said Teerlimk, who wore a striped shirt and a tie and socks bearing the Harley-Davidson logo last night...
...there was a bike sitting by the side of the highway, you had no trouble figuring out what kind of bike it was," Teerlimk said. "It was a Harley...
...company has also overcome public relations problems. Although the notorious Hell's Angels make up only around one percent of Harley's clientele, many other motorcyclists were afraid to even enter Harley dealerships in the early 1980s, Teerlimk said...
...after outreach programs to motorcyclists from points ends of the spectrum--including traditionally underrepresented groups such as women--Harley has drastically increased its consumer base...
...company's owners "realized that there was something more to Harley than the hardware," Teerlimk said. "They realized that Harley was an American institution that deserved to be saved...