Word: harleys
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...been a grueling few weeks for American companies, but particularly so for Harley-Davidson, purveyor of bikes that easily top $30,000. Last month, the company reported that its fourth-quarter global sales fell 13.1%. Last year, its profits sank nearly 30%. And it's been a wipeout for investors: Harley-Davidson's stock price has plunged nearly 70%, to $11.96 a share in mid-February, from $37.34 a share one year ago. Americans haven't lost reverence for Harley-Davidson, but a key problem is that people are simply less willing to spend money on luxury items. Overall motorbike...
...Facebook video, the screen is filled with a sea of 20-something men and women cruising on sleek black motorbikes, all of them Harley-Davidson's Sportster Iron 883s. It's part of a marketing campaign to generate buzz around the newest Sportster. "That's hot!" one woman declares on Harley-Davidson's Facebook page, where other minidocumentaries promoting the bike are posted...
...Back at Harley's Milwaukee headquarters, one can only hope for heat. Priced at roughly $8,000, the Sportster is positioned to help one of the world's most iconic brands survive the gravest economic crisis in decades. But it must also help Harley-Davidson move beyond its aging baby-boomer base. (See pictures of Harley-Davidson's evolution...
...1980s, when it nearly went bankrupt. "Clearly it's a challenging environment, and we're doing all the right things in this environment to position our premium brand in this marketplace to make sure we're even stronger when we're out of this cycle," says Tom Bergmann, Harley-Davidson's chief financial officer...
...they found the bodies that brought home the full horror of the fires. In one house police found four children huddled together. They knew they were children by the size of their skulls. Near a road they found the body of a man who appeared to have crashed his Harley Davidson motorcycle and then died as he tried to outrun the flames. Six died in a multi-car pileup as drivers tried to avoid falling trees and raging fires. One man died on a sports-field - perhaps believing that the short grass would halt the flames. Dozens left...