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...energy, Harlow Curtice never seems to be in a hurry. From his 30-ft.-square office in Detroit's General Motors Building, he runs G.M.'s worldwide empire with an informality that is almost offhand. His long workdays (8 a.m. to 6 or 7 p.m.) are crammed with visits from admen, engineers, lawyers, production men and especially G.M. dealers, to whom his door is always open. Several times a day he may drop in on G.M.'s styling section to see how the latest dream cars are coming along...

Author: /time Magazine | Title: AUTOS: The Battle of Detroit | 11/1/1954 | See Source »

Short Orders. Harlow Herbert Curtice was born (1893) in the little crossroads town of Petrieville, Mich., the second son of a wholesale-produce man. (Curtice's older brother, LeRoy, has been an hourly-paid paint-and-metal inspector at G.M.'s Fisher Body plant since 1936.) After graduating from high school, Curtice worked for a year in a local woolen mill, saved up enough to go to Big Rapids' Ferris Institute. To pay his way, he worked as a short-order cook in the Blue Front Cafe. Eager to get on in the world, he quit Ferris...

Author: /time Magazine | Title: AUTOS: The Battle of Detroit | 11/1/1954 | See Source »

...engineering and to President Curtice, who studies them carefully. The surveys are important, e.g., pushbutton doors were made standard equipment when the research department found that 70% of the people interviewed preferred them to handle doors. But surveys would be worthless without a sure styling instinct. Last year Harlow Curtice looked over the roomful of experimental cars, picked the experimental Pontiac and Chewy station wagon as the cars the public would like best. His stylists disagreed, but Curtice's judgment was borne out by the research department poll...

Author: /time Magazine | Title: AUTOS: The Battle of Detroit | 11/1/1954 | See Source »

...helped make General Motors the world's biggest manufacturing company, with 583,000 employees in 152 plants, and almost as many stockholders. One of its bulwarks is its depth of executive talent. Groaned a competitor: "Like Notre Dame, they've got ten men for every position." While Harlow Curtice has not named anyone to take his old job as the president's right-hand man-and thus be his heir apparent -there are many who might ultimately step into the president's shoes...

Author: /time Magazine | Title: AUTOS: The Battle of Detroit | 11/1/1954 | See Source »

...wanted to, G.M. could probably drive Chrysler and the former independents to the wall by cutting prices low enough. Harlow Curtice has no intention of doing so-and for the sake of national security, no Administration would sit idly by and watch if he tried...

Author: /time Magazine | Title: AUTOS: The Battle of Detroit | 11/1/1954 | See Source »

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