Word: harmlessness
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Dates: during 1950-1959
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There are other ways of bypassing the code, which stipulates that a broadcaster "should not accept advertising material which describes or dramatizes distress," e.g., commercials showing muscles throbbing with pain. Also questionable is the indiscriminate use of such words as "safe," "without risk" and "harmless." Broad casters also often resort to pseudo-pharmaceutical names or impressive "scientific" terms that the average viewer may not understand ("If you're tired from lack of thiamin and riboflavin . . ."). Others relate doctors and celebrities to a product by innuendo...
...bitterest enemies, he is a publicity-seeking menace; to the casual observer, he seems a harmless buffoon; to the Harvard administration he is an ever-increasing annoyance; to the Harvard student, he is the source of a possible riot; but to the citizens of East Cambridge, he is simply "Al," their friend and protector...
...Washington, Adenauer's speech caused scarcely a ripple. As U.S. official dom saw it, the Chancellor had simply restated some harmless truisms about U.S.-European relations. Some European diplomats, however, were bewildered by the speech, felt that Adenauer was altering his own stout stand against a foreign policy of neutralism, a policy he had so long disdained with the comment: "One cannot sit between two chairs...
Luminous watch dials, he wrote, do contain radioactive material, but the quantity "is negligibly small and constitutes no hazard to the individual . . . unless one were to eat the dial." Luminous switch markers are harmless, too, but Taylor urged moderation. "One should not fill his home with such devices unless there is real need for them...
With a contract for two piano rolls a week, Scholes and his wife moved to Switzerland, which was kinder to his bronchitis, and settled down to write a compendium for the common, or musically uneducated music lover. The famed Dr. Johnson waggishly defined a lexicographer as "a harmless drudge." Scholes makes no attempt to refute the gibe, in fact rather proudly points to some of his own drudgery; e.g., he meticulously checked numberless musical scores rather than reprint other men's findings, with the "minor" result that he explains and translates "probably a greater number of musical directions than...