Word: harnesser
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In the future, Bogusky predicts, viral ads will offer even more participation. "The more stuff people can do themselves with these ads, the better," he says. "It's more fun, but they also feel like they own it. They feel more empowered as consumers." Pete Blackshaw, a founder of the...
For the millions of diabetics who test their glucose by pricking their finger up to eight times a day, Abbott researchers have come up with a less painful alternative-- a patch called the Navigator, which is embedded with a wireless transmitter that can read glucose levels once a minute and...
Soon sheets of rain whip against the plane's windows, dissolving the reassuring sight of the wings. On the radar screen in front of my seat, the red of the eyewall--the circle of turbulent storms that surrounds a hurricane's eye--grows thicker and more menacing. "The red fingers...
It's hard not to pity the Woman in White. The poor, pale lady arrived in London's West End last week hauling a wagonload of expectations. This is, after all, Andrew Lloyd Webber's homecoming. Eighteen years after The Phantom of the Opera, after his American odysseys (Sunset Boulevard...
Instead of finding novel ways of delivering EPO, for example, some researchers are hoping to harness modified versions of hemoglobin, the oxygen-carrying workhorse in red blood cells. Artificial blood has long been a dream of doctors who face perpetual blood shortages, and in recent years that dream is closer...