Word: harpers
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Dates: during 1960-1969
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...summa cum laude at Northwestern, Pete Peterson went into advertising as a market researcher, soon caught the eye of the research-happy McCann-Erickson agency. He was made a McCann vice president at 27, shortly after became right-hand man to McCann's President Marion Harper (who himself was named to the agency's top spot at 32). Distressed at reports that Bell & Howell was trying to lure Peterson away. Harper three years ago informed top McCann executives that Peterson was his chosen successor. But Peterson ignored the offer, jumped to Bell & Howell when the bait was sweetened...
Bankrolled by his bestseller on advertising, Madison Avenue, U.S.A., Martin Prager Mayer, 33, spent 30 months visiting 1,000 classrooms in 150 schools across the U.S. and Europe. This week he published his findings in The Schools (Harper; $4.95). His summary: "The higher one's view of the human potential, the more one will dislike the schools as they actually exist...
LANTERNS AND LANCES (215 pp.)-James Thurber-Harper...
SOME PEOPLE, PLACES, & THINGS THAT WILL NOT APPEAR IN MY NEXT NOVEL (175 pp.)-John Cheever-Harper...
...TELL ALFRED (247 pp.)-Nancy Mifford-Harper...