Word: harrah
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Dates: during 1950-1959
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...well-oiled customers in the South Shore Room of Bill Harrah's Club at Stateline, Nev. last week had gone into the Sierra foothills with the same single-minded purpose that sent the Forty-Niners up the same steep trail more than a century ago. But there was this difference: the miner stood a fair chance of taking his gold out of the hills; the gamblers stand a better chance of leaving it there. Bill Harrah's glossy casinos-two on the shore of Lake Tahoe, one 56 miles away in Reno-are a rich vein only...
...week it was George Burns, making his nightclub debut as a single (after three decades of radio, television and movies with his wife Gracie Allen), who supplied the big-name show. Later it will be Dorothy Collins, Rosemary Clooney, Guy Lombardo, Gisele MacKenzie in a line-up that costs Harrah more than $2,000,000 a year. Harrah's operation must relieve the customers of $60,000 a day-more than $21 million a year-merely to break even. High as those figures sound. Bill Harrah, the largest single private employer in Nevada, beats them with ease. By next...
...William Fisk Harrah was introduced to the business of betting on the right side of the odds back in the early '30s, when he quit U.C.L.A. to help run his father's bingo parlor in Venice, Calif. By 1937. he had moved to Reno. His operation has been growing ever since, and when he spread out to the shores of Lake Tahoe four years ago, he really began to rake...
...town has 5,000 year-round residents, two weekly newspapers, a radio station, and a busy branch of the Bank of America. Even in winter, a parade of chain-clad cars and as many as 30 Greyhound buses a day clank up the mountain road carrying the marks (Harrah refunds $6 of the $7.45 fare). Almost singlehanded, greying Bill Harrah has put the grey-flannel org man on top of a world that once belonged to the flashy lone wolf with fast fingers...
High Roller. At Harrah's, outside consultants are called in to study specialized problems such as transportation; a talent scout combs the show business world for new acts. (Harrah's has long since learned to vary its shows by the clock-organ music from 6 a.m. until noon, building to wild, brassy jazz when things heat up after midnight.) All Bill Harrah's dealers, half of whom are women, are trained in his own school. None of them are allowed to smoke, drink or chew gum on duty; careful research has even chosen what Harrah considers...