Word: harrah
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Dates: during 1980-1989
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...simply a thrilling adventure on the edge of willpower -- risk taking at its safest, with fantasy and freebies thrown in. "Atlantic City is a better break than Wall Street, and you can put the money in your pocket," says William A. Fountain, a food salesman who heads for Harrah's Marina Hotel Casino every Saturday...
Holiday decided to sell its 37-year-old namesake so that the company can focus on its newer ventures, which include three hotel chains (Embassy Suites, Hampton Inns, Homewood Suites) and Harrah's casinos. The sale will also allow Holiday to reduce more than $2 billion of debt, most of it incurred during a 1987 battle to fend off a takeover bid by Donald Trump...
...Trump is going after another interest of some of those same people: gambling. Next month Trump and Harrah's, the Nevada-based hotel/casino company, will open a fun-and-games palace in Atlantic City. It will be Harrah's second one there and its first on the famous Boardwalk. The hotel will have 614 rooms, and its 39 stories will make it the tallest building so far in the construction boom that began there in the late 1970s...
...eroding vision of football magazines as pillars of pure fun and games blurs completely when their advertising is examined. Only a few magazines carry entire sections on gambling, although The Professor's edition even carries a page of where-to-bet recommendations. (Harrah's Sports Book on "Highway 50 at Stateline, Nevada" receives high marks.) But nearly all the journals have reams of ads for gambling advice...
...computer buff, was fascinated, and while still serving as a pillar of the West Coast financial establishment, began imagining himself a buckaroo blackjack hero. For six years he worked feverishly to acquire the necessary skills, practicing rigorous memory drills and doing complex statistical calculations. In 1974 he went to Harrah's Casino in Reno to put himself to the test. He won $3,000 and never looked back...