Word: harrah
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...best example of the casinos' brave new marketing style is Harrah's Entertainment Inc. of Memphis, Tenn., which this fall launched a campaign to use a single frequent-gambler card to link the 10 million-plus people already in its databases with Harrah's 16 casinos across the country. The concept of the ATM-size card, which is inserted into the back of a slot machine to record the player's wins and losses, has been around since the early 1990s. Most casinos now offer one as part of membership in a "slot club." (By gambling, players accumulate points, like...
...bolster its new brand, this week Harrah's introduced its own Visa card that funnels points, as a percent of purchases, directly into a member's Total Gold account. By using the cards, of course, you are providing the casino with a detailed record of your gambling and purchasing preferences, thereby enabling it to solicit you in ever more sophisticated ways...
...until recently that they began to track the less extravagant gamblers, who form the bulk of their clientele. Now casinos are building databases at a record rate, not just by recording their customers' gaming habits but also by culling customers from other direct-marketing lists that are widely available. Harrah's says it is adding 1 million new names a year...
...flooding is in Reno, Nevada: even gambling has come to a halt. Some of the worst flooding in decades continues to plague five western states, forcing tens of thousands of people to flee their homes, closing major highways, and closing, for the first time in 60 years, Reno's Harrah's Casino. The governors of California, Washington, Oregon, Nevada and Idaho have declared 70 counties disaster areas. More than 15 people have been killed by the flooding, brought on by a series of storms that have swept through the area since December 26, and exacerbated in some areas...
...three-quarters of a million dollars in gambling taxes when its casino revenues plummeted because of new competition from Iowa. In New Orleans the gargantuan hulk of a half-built casino, slated to be the world's largest, sits rusting on the edge of the French Quarter. The builder, Harrah's Jazz Co., is bankrupt, done in by an overly optimistic tax deal with the state. Louisiana Governor Mike Foster, once a gambling booster, now wants to outlaw both casinos and video poker...