Word: harsch
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Dates: during 2000-2009
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...industry should send a couple of season passes to downhiller Karen Harsch--gratis. The 38-year-old mother and ex--U.S. Ski Team member slaps on her sticks 50 times a season in Summit County, Colo., often bopping from Arapahoe Basin and Keystone to Copper Mountain and Breckenridge in a single week. Chances are her 6-year-old daughter will follow in her mother's boot steps...
Well aware that the mountains are not exactly teeming with aficionados like Harsch -- she and her family spend upwards of $5,000 a season schussing--the ski industry is investing a good deal to woo a long-underserved segment: women...
That makes sense to Harsch, who sells real estate when she's not skiing: "It may have taken it a long time to figure it out, but I think the ski industry knows that if women go out on the hill and don't like it, they'll go ice skating or go to the beach or find something else...