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Good Morning America, on the other hand, is like an afternoon tabloid, more frivolous but also less pretentious. The basic set is a mock suburban home, with a cozy living room and a working kitchen (for Pinkham and Child). If Brokaw is as brisk as a barrister, the easygoing Hartman, 45, is as relaxed as the family doctor, someone whom you would not mind telling about all those aches and pains. He also has a female subaltern, Joan Lunden, 30, a wholesome-looking type who is given little scope on the show, perhaps wisely. Her style of interviewing...

Author: /time Magazine | Title: Battle for the Morning | 12/1/1980 | See Source »

...retitled Morning with Charles Kuralt, is the classiest of the three, bearing more resemblance to a magazine than a newspaper. The set, yellow and white, is on separate platforms, and Kuralt sits on an artist's stool, with an easel containing his notes off to the side. Like Hartman, he has a relaxed, down-home manner; but he also comes across as someone who actually enjoys thinking, the barefoot boy with a paperback copy of Homer sticking out of his back pocket...

Author: /time Magazine | Title: Battle for the Morning | 12/1/1980 | See Source »

...women; Rona Barrett dished up as much of the Hollywood dirt as ABC'S lawyers would let her get away with; and mixing hysteria with sensationalism in equal measure, Geraldo Rivera provided a kind of television version of the National Enquirer. Holding it all together was amiable David Hartman. Says ABC Vice President Squire Rushnell: "David Hartman is the most important single factor in the success of Good Morning America...

Author: /time Magazine | Title: Battle for the Morning | 12/1/1980 | See Source »

...Hartman is probably the most effective host of a morning show since Garroway. A New Englander-he was raised in Pawtucket, R.I.-he is married to a former TV producer and has three children. Although at 6 ft. 5 hi., he is five inches taller than Robert Young, he brings to Good Morning the same concerned but reassuring bedside manner of Marcus Welby, M.D. "We were looking for someone who could elicit information, but who is easy to take in the morning," says Good Morning's executive producer, George Merlis. "That's not a time for human sandpaper...

Author: /time Magazine | Title: Battle for the Morning | 12/1/1980 | See Source »

...Hartman's goal, and the ami of the entire show, is to ease viewers into the day. Bad news is provided almost apologetically, and there is enough good news, or at least entertaining features, to make the world seem less gloomy than it otherwise would. "Good Morning is more comfortable, more loose, more open than Today," says Shirley...

Author: /time Magazine | Title: Battle for the Morning | 12/1/1980 | See Source »

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