Word: harvester
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Reviewing his agency's work, one is struck by Burnett's penchant for employing a range of masculine archetypes. Some were designed to appeal to female consumers. With the Jolly Green Giant, he resurrected a pagan harvest god to monumentalize "the bounty of the good earth"--and to sell peas. Years later, with the creation of the Doughboy, Burnett employed a cuddly endomorph to symbolize the friendly bounce of Pillsbury home-baking products. Aiming at male audiences in the '50s, a time when filter cigarettes were viewed as effeminate, Burnett introduced a tough and silent tattooed cowboy on horseback...
Pumpkin seems to be the flavor of the night, altogether appropriate for the everpresent harvest theme. One dessert pays homage to the bulbous fruit in myriad ways: "The Pumpkin Patch" offers a pumpkin pot-de-creme, pumpkin strudel, pumpkin preserves, pumpkin ice cream and pumpkin brittle, all for $8. Enough to do Cinderella proud. For a bit more variety, the Harvest Ginger Bread is dense, not overly sweet and peppered with chunks of caramelized ginger. It is normally served with rice pudding ice cream (although quite tasty topped with the aforementioned pumpkin ice cream) and caramelized pear cranberry compote...
...Harvest's wine list is as varied and extensive as its menu, offering wines by the glass ranging from $5.50 for the house red to $12 for a glass of Roederer Estate Brut. Wines by the bottle straddle the spectrum equally, and the knowledgeable sommelier can offer both advice as to what to order and mini-lessons about what to expect from an unexpectedly zesty Zinfandel. Service is polished, efficient and extremely friendly...
...ambiance and prices of Harvest put it into a category presently occupied by few restaurants in Harvard Square. The food remains rustic, hearty and flavorful if occasionally a bit rough around the edges...
...Harvest 44 Brattle Street...