Word: harvesters
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Dates: during 1960-1969
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Pleased by public response, Curtis President Matthew J. Culligan called Ogilvy's ad "one of the great media ads of the decade." Others obviously agreed. Next day, by startling coincidence, Look Magazine ran a full-page paean to its editor, Dan Mich. Adman Ogilvy could harvest the rich rewards of having concealed from Curtis, to the very end, his true motives. "I belong," he said last week, revealing his purpose at last, "to the society for the enthronement of editors and the subordination of those space peddlers who get to be publishers. I've been nauseated...
...wake of Continental's big deal, U.S. grain companies are now looking for a bumper harvest of Soviet orders. All told, the Russians are expected to buy 4,000,000 tons of wheat-150 million bushels-for some $300 million...
...five years of Fidel, there was nothing to cheer about in a Cuban economy sinking steadily lower with little hope of improvement. Mismanagement and a catastrophic October hurricane reduced the 1963 sugar crop to 3.8 million tons-lowest in 20 years and half the size of the pre-Castro harvest. This year, according to U.S. estimates, the crop will run only to 4,000,000 tons-barely enough to meet Cuba's Iron Curtain commitments. Russia had promised to deliver 3,500 automatic cane loaders and build 500 more in Cuba. As of last week, only 1,500 were...
Sales to Russia? Manufacturers reap a $1.5 billion-a-year harvest from fertilizer, and their sales are growing 9% annually. Led by the biggest manufacturer, International Minerals & Chemical Corp. of Skokie, Ill., some 20 companies have plowed into the field, including such chemical giants as W. R. Grace, Monsanto, Allied and Du Pont. Since few farmers still rely on the less effective animal fertilizers, many meat packers-including Armour and Swift -have kept up with the times by diversifying into chemical fertilizers. Lately, half a dozen U.S. oil companies-among them, Gulf, Socony Mobil, Cities Service and Kerr-McGee-have...
...provided by the U.S. economy, was enough to tear the record books to shreds. Industrial production, the measure of what U.S. business produces, rose 7% to reach a new high. After several years of a profit squeeze that discouraged new ventures and encouraged old complaints, business reaped an unprecedented harvest of $51 billion in pretax profit. Detroit's automakers, strained almost beyond their willing capacity for optimism, not only ran up the best year in their history, but witnessed the beginning of another that held promise of destroying tradition as well as records. Steel re-exerted its role...