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...fries--hold the steak au poivre. But Joe devoted Gallo's huge resources to the challenge. First, the Modesto, Calif., company found a French partner--wine cooperative Sieur d'Arques, in the southern Languedoc area, the region that produces much of France's lower-priced vin ordinaire. Sieur would harvest the grapes and make the wine; Gallo would handle marketing and distribution. Then, after sending a crew of Gallo researchers and Grey Advertising executives to southern France, Gallo coined an evocative name--Red Bicyclette--and devised a friendly label with a fun cartoon of a Frenchman in a beret riding...

Author: /time Magazine | Title: Marketing: Gallo Says Bonjour | 5/4/2005 | See Source »

...regimes that are now being supplanted by new conditions, mostly warmer, some wetter, and some drier, and some rapidly alternating between wetter and drier. In many areas the unusually warm conditions of the last few years are bumping up against upper temperature limits for reproductive success and yield at harvest for some of our most important grain crops...

Author: By James J. Mccarthy, | Title: FOCUS: Climate Shock | 4/25/2005 | See Source »

...authorized a major new water program since 1976. Yet Lamm's own state is likely to need more water by the end of the century. Congress has funded parts of an ongoing $1.2 billion reclamation project in Utah that would involve the Colorado's water. Since the river's harvest is fixed, and already overal-located, experts warn that the only way to accommodate these and other projects is through planning and austerity. In dry days to come, Arizona's new canals may prove to be the Colorado River basin's last big splurge. --By William R. Doerner. Reported...

Author: /time Magazine | Title: Big Splash in the Arid West | 4/18/2005 | See Source »

...contaminate the European countryside and beat the fungi out of their more fragile cousins. Already the ancient truffle terroir is being hammered by pesticides and urbanization. Two centuries ago, French black truffles were so abundant that they were cheaper than tomatoes; since then, the average annual truffle harvest in the Périgord region and beyond has declined, from some 1,800 tons to a mere 50 tons. An influx of Chinese truffle spores could finish off an already threatened gastronomic tradition...

Author: /time Magazine | Title: Truffle Scuffle | 4/17/2005 | See Source »

...baby boomers spend on remodeling is devoted to aging-in-place modifications. And with the graying of the nation's population, the demand for universal design "isn't even a trend, it's a necessity," says Melanie Hinton, formerly of NAHB. "It's not going away like avocado and harvest-gold appliances." --By Elizabeth Pope

Author: /time Magazine | Title: Get Smart About Design | 4/17/2005 | See Source »

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