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...Mattel insists that they will only apply to Scrabble Trickster - a spin-off game going on sale in July - and that the classic version will still be available for sale. The new game will initially be available only in the U.K., where Mattel owns the rights to the game. Hasbro, which owns the rights to Scrabble in the U.S., says it has no plans to change any of the game's rules. This will likely be greeted with relief in the U.S., where Scrabble is not just popular as a board game but also as an electronic game on Facebook...

Author: /time Magazine | Title: Why Has Scrabble Changed Its Rules? | 4/7/2010 | See Source »

...story about Hasbro's legal war on Scrabulous...

Author: /time Magazine | Title: Why Has Scrabble Changed Its Rules? | 4/7/2010 | See Source »

...Pets don't have the benefit of a television show or movie providing free promotion for the brand. Nor do they have access to the cash that one of the big toy companies, like Mattel or Hasbro, can provide. The Zhu Zhu Pets are a small-business success story. The toys are made by Cepia, a seven-year-old St. Louis, Mo., company with only 16 employees. "It's fascinating, as you talk to executives from other toy companies," says Storch. "They are thumping themselves on the side of the head, wondering, 'How did I miss this...

Author: /time Magazine | Title: Zhu Zhu Mania: Hamster Toys Are Ruling Christmas | 11/25/2009 | See Source »

...maturing is knowing when to shift from entrepreneurial mode, in which creativity and development trump all else, to business mode, in which adult supervision becomes mandatory. For Bossa Nova, that meant hiring a toy-industry gun, in the form of new CEO Martin Hitch, a veteran of Mattel and Hasbro. Penbo and Prime-8 were introduced in Europe this year, using local distributors. But the company, whose revenues are approaching $4 million, wants to crack the U.S. market and its big retailers. With the selling season for next year under way, Hitch will help Bossa Nova get six products into...

Author: /time Magazine | Title: Serious Child's Play | 10/19/2009 | See Source »

Though the action figure's popularity peaked in the late 1980s, Joe has been around in some form ever since. In the early 1990s, Hasbro reintroduced a line of larger, 12-in. G.I. Joes, and in 2004, the classic 1964 figures were rereleased to capitalize on Baby Boomer nostalgia. Some of the original, '60s-vintage G.I. Joes have fetched sizable prices. A rare and ill-fated G.I. Nurse from 1967 - the earliest and least successful female G.I. Joe produced - went for more than $6,000 at auction. Some of the earliest, rarest figures attract a similar price...

Author: /time Magazine | Title: G.I. Joe | 8/7/2009 | See Source »

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